My wife is a florist and I am setting up a new Ecommerce site for her.
We have a real bricks and mortar florist shop in Canberra City, Australia. We already have an existing and successful website (different brand) and this is a new venture.
I want to improve on my previous website http://www.embassyflorist.com.au. The new brand is canberracityflowers.com.au and I recently ran a logo contest here.
Online flower buyers looking for a genuine Canberra florist (as opposed to the relay networks) to purchase and have flowers delivered in the Canberra region. This is not a discount site.
I want the site to appeal to buyers looking for a real local shop. Many of our customers are interstate or overseas buying flowers for their loved ones back in Canberra. I would like bright, colorful, airy and cheerful.
The URL currently points to our existing Embassy florist site. Please don't use it for design guidance, I am looking for something new. However, it gives you an idea how the site structure is to work.
Key requirements -
Think Classy, modern, premium - not discount.
"Don't make Customers Think!" - It is essential that the site is easy to use. Everything must be clear and obvious.
The main content will be fixed width at 975 pixels wide.
Search will be at the top right
Logo top left
It will have defined areas - That is, categories etc down the left with different colour background, menu across top, dynamic content generated by the CMS in the middle (which you don't have to worry about).
Links should be obvious .
It must have - "Add to Cart", "Proceed to Checkout", and "Submit my Order" buttons. These are used throughout the site, they are not part of the basic page.
I don't need to display "Items in your cart" like most Ecommerce sites do. Flower buyers are directed to a view cart page after selecting a product.
I want all 6 products to be "above the fold". Therefore your design can't take too much vertical space.
Must have our phone number 02 6249 1400.
Don't use the photo of the girl hugging flowers as part of your core design.
This page is the basic framework of the site. The content in the middle is changed by the CMS (which is on white). The content that you design is the header, left, footer, background (either side of the main information area) as well as the buttons described above.
Logo is uploaded.
If you want to see how the CMS would work with your design, go to my existing site http://www.embassyflorist.com.au and have a look around.
I've done a basic mockup here:
Everything down the left is required, as is the menu across the top. You can use the products in your mockup.
I want it to look much more professional, classier.
Sorry...I haven't seen an example of a florist site that I like.