jamesGE got their new web page design by running a design contest:
Website redesign for finance software company
Check out jamesGE's Web page design contest…
We build bespoke ERP, CRM and finance systems. Our clients have on average 50 staff and are located internationally. Our current website is built on the premise that we can and do build any sort of bespoke software (mobile apps, all sorts of web apps etc.) The purpose of this redesign is to reposition ourselves as the market leader in ERP, CRM and finance systems specifically and ignore the rest.
Our current website looks nice but it is too playful. The typical decision-maker at our target business is a CFO who will have decades of experience in finance, little to no experience in tech and wants to buy from a brand that is perceived to be: - trustworthy - an expert (i.e. very skilled) in finance software - has a track record (i.e. builds this sort of system all the time) We want to use fewer clouds and bubbles, and fewer bright colours that we do now but at the same time, the website shouldn't be boring. The website needs to be energetic enough to convey our passion for modern, forward-thinking systems. Our current website uses the Eina 01 Bold font for headings and the Cerebri Sans font for paragraph text. We like Eina 01 Bold for headings but not so much Cerebri Sans for paragraph text.
Header: new logo, email address and phone number Footer: new logo, phone number, email address, addresses of 2 offices, space for links to 5-6 other pages, space for smallprint at the bottom. ** Home Page ** Big text: The expert in bespoke ERP systems. Small text: We are experienced, agile, business-focused software engineers. We create bespoke ERP, CRM and finance systems. (Space for partner logos) (CTA button - Contact Us) ^^ All of this must be visible without scrolling ^^ Venn diagram of ERP, CRM and finance systems with text to explain what they are and why we are the right company to build them. "There's a better way" section with icons, from our current home page. Copy as-is. Then an area to explain that the systems we build are cloud-based and can be hosted in either our Private Cloud or a Public Cloud. These 2 options should be displayed side by side so it's easy to compare them. We will list the benefits and drawbacks of each. However, although we provide both, our "preferred" option is our Private Cloud and this should be clear from this section. Then a section with a contact form and logos of existing customers: "Every day, thousands of businesses rely on the systems we build".
What to avoid
It must be clear what we do without scrolling. No parallax. A CTA (i.e. contact form or button to go to a contact form) must be visible on every section of the page.
The purpose of our website is to generate leads, this means that the contact form, email address and phone number aren't minor details, they are how we make our money. It's really important that as much as possible, we encourage people to email or phone us. You can change the colour of the logo if you wish. I have provided the Eina 01 fonts to use if you would like to, but you don't have to. Once we have the home page, we will ask you to create some additional pages.
£1,299 Gold package
Every design category has flexible pricing for all budgets. Web page design starts at £469.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
jamesGE collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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