Logo to stay the same
A white background behind the logo like the homepage already is essential to our brand so we can say the logo and it's clear
Do not deviate from white as the main background colour and do not use various hues of blue.
One or two is fine or whatever colour you feel compliments our brand colours ( blue and white)
Visual consistency and uniformity are key for branding.
We want the page and its elements to appear as a cohesive unit rather than looking at multiple boxes packed together.
We want to see creativity in layout and visuals within the boundaries of the brief.
The size of the site at the moment is 1,270 pixels and needs to be 960 pixels so it needs to be designed to those specs.
From the site you will see it's built on a table so my designer is finding it difficult to keep the planner column with press releases, competitions etc on all pages if we need to downsize. So the re design needs to have all these but still fit the 960 spec. NOTE: ALL CONTENT ON OUR HOMEPAGE IS READY TO GO INFORMATION - so when designing can you include all of these and not dummy images or information. We need to see what it will look like in REAL TERMS.
NOTE: All ads need to be in the same place as they currently are. The top right hand corner going downwards along the side of the page as that is where our ads will be featured on every page of the site