Tell us a bit about who you are and the people you reach
We are a boutique investment advisory and securities dealing firm. We focus on eliminating conflicts of interest and looking out for our client's best interests. A typical client will have a worth in excess of USD 100m, and will task us to look after a portfolio of USD 5m to 10m range
What industry do you think your business is most related to?
Accounting & Financial
Website is not up
What do you have in mind for the style and theme of the WordPress theme?
"Arete" is the combination of excellence in ones field, combined with moral virtue. We would like a clean, crisp feel to our website, so perhaps a nice sans serif font (Avenir Nex)t, clean lines, powerful negative space, and a few places for impactful photos. That said we are a boutique advisory firm, so do not want something too fancy or too playful.
We will look to include various research publications on our website, though that may or may not be on the landing page.
Attached is a sample of our logo (done on 99designs), though we are changing our color to a rich, relatively deep blue . The blue represents the strength and sincerity which is central to our culture.
Given the colors of the firm provided is a moderate/fresh blue (Pantone 2748C), any related colors need to blend with that. Our font is Avenir Next.
I prefer not to have dizzying motion. It is possible to have some motion, but I want to get a powerful message across, not distract website viewers. Avoid overly colourful theme over the website. Colors should complement our existing set of colors.
Our main page headings may be
MESSAGE FROM PRINCIPAL/ABOUT US
INTELLECTUAL CAPITAL (where we will publish research in PDF format)
Below are samples of our corporate logo, powerpoint, business card, etc.
For the logo that we will use on the website, it will either be "Arete" in blue text w/no gradient shading) now white background, or it could be the reverse: Arete in white text with background blue or blue gradient.