Background information
Name to incorporate in the logo
"Plentz" or "Plentz Bäckerei & Konditorei" or "Plentz Bäckerei & Konditorei 1877"
Slogan to incorporate in the logo
Description of the organization and its target audience
We are a traditional bakery and confectionery since 1877 from Germany. We produce baked goods by hand and with great passion. We have 7 branches and are known in our region for our good quality, cross-marketing, strong ties to the region and the grain and other raw materials (such as honey) grown here. The company continues to be family run in the fifth generation.
Our customers are people from the region from different walks of life who enjoy bread "as it used to be" as well as creative snacks and coffee creations in our lovingly decorated cafés. We are innovative and open (recently with online store to complement our normal store in the branch).
Industry
Food & Drink
Visual style
Colors to explore
Other color requirements
See in the documents Design_Richtlinen for our brand colours (page 4 - the document is in German, but you can find there the colour codes) - adjustments of the color shades are possible!
Style Attributes
Design inspiration
References
Attachments
Other notes
Very important: We don't want a completely new design - but we want to further develop and adapt our existing logo and colors (green, red, white) (https://99designs.de/blog/designges…evolution/).
Our individual elements are the cross in the lettering (Christian faith), the sheaf (raw materials from the region) and the bread slice (the end product).
We ourselves feel that the long-distance effect of the logo is poor, the format is not optimal (it lacks a simpler alternative for web pages, landscape format and monochrome representations) and individual elements are vectorized somewhat unprofessionally.
In the best case, we can continue to use individual elements (such as the "t" as a cross) of our logo in store design or in other designs.
We have recently started using Monteserrat instead of Helvetica for mass texts and would like to use license free fonts (google fonts).
Please check the attached pictures to see some examples of different types of logo use.
Contest deliverables
Logo
Winner of this contest
Brand guide
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.
somewhat modern, but good symbolization