Background information
Name to incorporate in the logo
JLW, or J.L. Wingert Co.
Slogan to incorporate in the logo
Description of the organization and its target audience
Pump distributor and Pump equipment manufacturer. Industrial, chemical, and water treatment demographics.
Industry
Industrial
References
Other notes
Company has been in business snice 1964. Original owners son created current logo with mixed case letters (not sure why), and is now time for a refresh/rebrand. Current logo is Red/Black, but are wanting more of a Red/White/Blue theme, with potential black accents. Targeting the fact that we're a company manufacturing American made products. Original logo and modified logos will be attached with a JLW file name reference. Design style that has a feel of what we would like to see is under the PS-AZ file name. Company line card is attached for reference of the products we do. Leaning more towards simplicity and keeping with just the "JLW" naming, but open to both long and short formats of the company name.
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.