Background information
Name to incorporate in the logo
GLØ
Slogan to incorporate in the logo
no
Description of the organization and its target audience
GLØ is a new streetwear brand for 15 to 34 years old. 70 % female, 30% male audience. Their interests: pop music and culture. The brand represents Bold, Fearless, Strong. It needs to be unisex and have a streetwear look.
"be bold, be fearless" "the only rule is not to be boring".
Visual identity - Boxy, military-style but suitable for the female market.
Please do not use standard fonts but create unique typography.
The brand is created by famous hip hop, R&B female music artists. The logo needs to be amazing to impress her, also it's a great opportunity for the designer as this brand will be big!
Industry
Fashion
References
Attachments
Other notes
some of the designs we love
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.