Description of the organization and its target audience
C.N. Clark produces military and commercial labels (two examples: the tags that are in t-shirts for the military; the labels for a military-grade uniform or product). Our target market is textile companies who bid on government defense contracts.
The brand should be serious and traditional, with maybe a modern edge. We want to convey that the company is trusted and reliable, and the length of time the company has existed is substantial (since 1888). It's important to note that our capabilities are not limited to the U.S., so using a U.S. map or flag would be too limiting in scope.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.