Background information
Name to incorporate in the logo
Infinity Martial Arts
Slogan to incorporate in the logo
Description of the organization and its target audience
Infinity Martial Arts is a franchise of Brazilian Jiu-Jitsu academies that are located around Australia. The brand is in a huge growth-phase and is looking to reinvent the current logo.
The logo needs to be 'tough' enough for ADULT members (which are majority men)... while being professional enough so we don't scare off kids... it is a delicate balancing act.
Please submit all designs with an orange background and white font.
Focus on modern, edgy, stylised fonts that emphasise the word 'infinity' and include martial arts as a smaller subscript.
Use italics and lowercase.
Please concentrate on the word 'infinity' as the main part of the logo.
Good luck!
Industry
Sport
Visual style
Logo types
Logo to be used
- Print (Business cards, letterheads, brochures etc)
- Online (Website, online advertising, banner ads etc)
- Merchandise (Mugs, T-shirts etc)
- Signs (Including shops, billboards etc)
Color preferences
Orange background with white text
Other color requirements
Style Attributes
Design inspiration
References
Attachments
Other notes
** Although I have used the Jetts logo as an example, we CLEARLY CANNOT USE a similar logo to them... so please STOP COPYING the way they accent their letters... it was meant to stimulate ideas, not copying...
* the logo should be able to fit into a rectangle easily - not looking for a square logo at this point.
Keep in mind the ‘less is more’ idea.
Stay away from cliché karate/martial arts ideas of dragons, flames ect. We want modern and fresh.
*SLOGAN - We don't have one, but again we are very open to ideas as we will be looking to incorporate a slogan in the near future.
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.