ilyag got their new product label by running a design contest:
Product Label for КУКУРУЗИК® - a healthy snack for children and teenagers!
Check out ilyag's Product label contest…
Food & Drink
КУКУРУЗИК® is an extruded snack (like Cheetos or Pirate's Booty) targeted for children and teenagers between ages 7 and 18. The snack comes in two sweet flavors (vanilla and chocolate) and a cheese flavor.
What's your vision?
We want a product label for healthy snacks that would appeal to the younger generation. The new label needs a new center character or a brand icon. Previously we had a panda and a corn dressed in an aviator hat (see attachments that show our package evolution), but we want some new character that looks more modern, relevant to the new age.
Кукуруза (which is a Russian word from which our brand name is derived) means "corn". Word КУКУРУЗИК needs to be part of the label. Our snacks are made out of 100% natural products and don't contain GMOs (genetically-modified organisms), artificial flavors or colorants. Attached are also a couple of examples of competitor products (Pirate's Booty being the main comparable). You can add the following on the package: КУКУРУЗНЫЕ ПАЛОЧКИ (corn snack) Mention one of the flavors, we have 3 - chocolate (ШОКОЛАДНЫЕ), vanilla (ВАНИЛЬНЫЕ) or cheese (СЫРНЫЕ) 100% НАТУРАЛЬНЫЙ ПРОДУКТ (100% Natural Product) НЕ СОДЕРЖИТ ГМО (doesn't contain GMO) 70g (to represent the weight of product in the package)
US$1,549 Custom package
Every design category has flexible pricing for all budgets. Product label starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
ilyag collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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