My design philosophy is simple: Clever. Unique. Simple.
I have 20 years experience creating branding for clients who want something very original and memorable.
Most of the time, an idea will pop in my head when I am not at my computer, so I will reach for whatever I can sketch my idea on: a napkin, post-it, or even crinkled up paper. Then I scan my idea into the computer and used Illustrator to create the image.
I believe in clever branding. Clever is memorable.