Based on my experience in more than 10 years as a designer, design is creativity with OBVIOUS PLANNING. It must translate your vision to the crowd. It must have purpose, and direction so people will create the same understanding about it. I'm not just making a graphics more pleasant to see, but it also must have a story that can tell the crowd with the simplest way through the visual sense.
You can always reach me for your interesting 1-to-1 project :)