Portfolio
:format(webp)/99designs-work-samples/work-sample-designs/10130854/85800e22-a818-4d66-ac05-d8f3a98ae9e6 "Mulberry Coffee Co is a concept for a specialty coffee store based in Canada. The brief was to create something that felt premium, minimal & modern. The complimentary badges are to allow more variety & responsiveness over the brand, with each one utilizing components from the main logo itself.")
:format(webp)/99designs-work-samples/work-sample-designs/10130854/7671df71-5b0d-4929-98b2-a4b89f9e0826 "A collection of a few logos and marks done throughout the year. Thank you.")
:format(webp)/99designs-work-samples/work-sample-designs/10130854/03d9b62d-a3d1-4e68-b0d3-f144d55e977e "The client requested a typography style logo that evokes feelings of high energy and a rebellious nature. Additionally, the client wanted a stacked orientation, and alterations were made to refine the font to make it more unique.")
:format(webp)/99designs-work-samples/work-sample-designs/10130854/7ffba8a0-98bb-4a26-84be-aabc80e0fe58 "Wyatt & Baldwin Law Firm specializes in offering unparalleled legal support to small and medium enterprises. The range of services they offer include but not limited to commercial law, intellectual property law and privacy law.
I contemplated and pondered various directions this project could take, and settled on a traditional display which was brought to life by the selection a Serif type font for the main logo mark. Maintenance of the visual identity throughout all assets was key to the project execution in order to convey a consistent message.")
:format(webp)/99designs-work-samples/work-sample-designs/10130854/084cfbf3-e777-4378-8a8c-b899c2eaf3f1 "The goal of the project was to redesign the Small Business Communications logo into one that was more modern and impactful. The concept behind the design utilizes the first letter of each word and seamlessly join functional elements of each letter to convey a unique logo mark.")
:format(webp)/99designs-contests-attachments/154/154391/attachment_154391713 "I decided to incorporate the first letter of each word to create a unique yet simple and identifiable mark. Given the industry I felt it necessary to develop a mark that's easy on the eye and does not leave room for interpretation. I decided to go with thicker lines because it makes this logo and mark more adaptable across various collateral. Additionally, I recommend using the color green as it symbolizes wealth, stability and growth.")
:format(webp)/99designs-contests-attachments/154/154389/attachment_154389842 "Initially I was concerned about how to incorporate the different elements in a single logo without compromising the overall aesthetic and requirements for design that needed to be more on the sophisticated end of the spectrum. Ultimately after doing my research and analyzing the brief I felt as though consistent use of thick lines would deliver a generally sporty, yet sophisticated look. Additionally, slight use of curves to blend all the various elements together.")
About
I am a self-employed designer with a decade of experience in logo and brand identity design. My area of expertise encapsulates using conceptual design that's born from strategic thinking to translate complex problems into relatable, understandable, and straightforward solutions.
Country:
United States.
Member since:
November 05, 2024