Portfolio
:format(webp)/99designs-contests-attachments/83/83742/attachment_83742778 "//The concept of my design is to create a visual experience for the customer when opening the box.
The package consists of two rectangular shaped boxes. One hollow cover and the other which is the bedding box that goes inside the cover.
The design on the top surface of the box features a silhouette of a labrador which has a golden leash at the base of its neck which extends towards the middle of the right side edge of the cover where the fabric handle is placed.
This gives the impression that the handle of the box is the handle of the leash and the customer must pull on the leash to open the box.
The silhouette of the labrador is covered in rich green velvet to finish off the luxurious feel of the box, while the printed leash has a golden SPOT UV or can be covered in gold foil.
This was the initial approach, I then took the concept even further by creating an unboxing experience for the customer through creative story telling.")
:format(webp)/99designs-contests-attachments/71/71171/attachment_71171684 "This brand identity follows a vertical structure because it depicts the formation of our layered skin, with leaf shapes on the corner to illustrate the brand's essence; incorporating potent natural extracts alongside the latest and most innovative hi tech cosmetic ingredients. The hi-tech side of the brand is portrayed by the colors; the brownish black combined with the classy grey. The placement of the grey color at the bottom creates a visual balance to hold up the name of the brand \"Peter Nicholas\".
The colors of the three leaves represent the skin color range that Peter Nicholas Clinical covers.
The logotype chosen under the umbrella of the font \"Empire BT\" was treated to fit the mother brand's sophisticated refined identity.
The design follows the requested style attributes, it is neither modern not classic; its both.")
:format(webp)/99designs-contests-attachments/81/81996/attachment_81996036 "Inspired by the visual insight provided by the client, I created a scene that undergoes a multi media treatment. Where I used the AO part of your logo to mask a part of the image, while the rest is illustrated. Resulting in a beautiful blended composition, making it look like an art piece.
This way we are able to integrate the logo into the design without it being too direct/obvious. The image I used is a scenic photograph of the Berlin Cathedral.
The composition of the design has several elements:
1- Monotone coloring: This allows the design to present itself as calm and chic yet dynamic due to the presence of vibrant blue hues in the photograph.
2- Intricate detail: To make the design rich, the rest of the scene has been hand drawn. Giving the on looker a sense of organic depth.
3- The masked logo: the bold shape of the letters (AO) allows them to be comfortably used in the design without it seeming like forced branding.")
About
Creativity is self-taught
I am an aspiring artist and a senior art director with an extensive 7 year experience in the creative field; covering a wide area of marketing, advertising, branding, commercial activation, template and poster design. I always try to ensure that my sense of innovation, passion and eagerness to create; form a strong fused factor in achieving ground-breaking pieces of work.
Member since:
June 10, 2015
Reviews
"Sarah is an amazing, intuitive designer. She has read my brief and came up with a fantastic concept from the start.She's an excellent communicator so all the changes I have asked for she delivered. She has taken my design to an entirely new level and pr..."
cinhof
reviewed almost 7 years ago
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