Visual style
Design inspiration
Colors to explore
Other color requirements
Muted colors if possible, cater especially to women above 40. Avoid colors that are too feminine like pink.
Company
Industry
Physical Fitness
Company name
Barefoot Origins
Existing website
barefootorigins.com (but this is not ready for viewing yet)
Product
Product name
Slim Leaf
Description of the product
We are a weight loss health supplement with holy basil as the main active ingredient. Holy Basil is a traditional ingredient that in modern times have been discovered to help with reducing the blood sugar in the blood stream and also increase the metabolism of people who take it. This way, it helps to burn fats.
Description of the product target audience
80% Women, aged 40 and above. Middle income, USA. Mostly married, might have children, obese.
Creative vision
Style attributes
Design needs
Please see (TEMPLATE) pdf file for the product label text. The font to use for the product name is just a placeholder, so please go ahead to use whatever font you think suits the product best.
The label will be pasted on a white bottle, please see example: PureSlim-Mockup.jpg we would like to have a mockup in that fashion so that we can present the label in our marketing materials.
For inspiration, some product label designs that we like are:
1. https://purelifeorganics.com/
2. https://www.organifishop.com/collec…l-products
3. https://ancientnutrition.com/
Please DO NOT copy any of the designs verbatim, the links are only provided as inspiration so that you have an idea of the type of design style we like.
Also, for inspiration, our company, Barefoot Origins, focuses on bringing ancient remedies inspired from Indian Ayurveda and Traditional Chinese Medicine to the modern world, supported by modern science.
Our company tagline is "Restoring Natural Health to the Modern World". So any traditional patterns, graphics or fonts that you use should be given a modern twist, so that it reflects the fusion of "Traditional East meets Modern West".
DO NOT include any "foot print" designs on the label as it will be a literal interpretation of our company name, which we are trying to avoid.
Feel free to suggest the colors. As we are catering to a more mature crowd, do take that into consideration when choosing the colors.
While we do not have a fixed company logo/brand identity yet, it means that you have free reign to on the theme you want to go with!
What to avoid
Bear in mind that the supplement bottle is white, so that should be taken into consideration when choosing the colors.
Dimensions
Package dimensions
Dielines are provided in the pdf file attached.
Files
Stock images
Client allowed the use of stock for this contest.
Stock images are licensed photos and vector files. Please declare stock when you submit designs so that clients can pay for licenses.
Attachments
Contest deliverables
1 x Product label
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.