Portfolio
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:format(webp)/99designs-contests-attachments/117/117937/attachment_117937361 "Simple, modern, organic, literal, strong, feminine.")
:format(webp)/99designs-contests-attachments/115/115888/attachment_115888366 "I chose to add a coffee tree branch with coffee beans as an emblem, while the right and left curved lines may stand for the \"hills\" idea, branches or coffee plantation fields (due to the curvature).
The \"Single Estate Coffee\" line gives the feeling of a crown shape, with Stony Hill as the base of the crown.")
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:format(webp)/99designs-contests-attachments/118/118049/attachment_118049333 "I chose to create a portrait layout of the label in order to keep it more clean and clear, without cluttering the details on the label.
This way, the client can change or add any other details he may need for the front label.
The colors of the label: since client mentioned the “Feuille Morte”, I’ve used autumn related color palette, in this case a “Linen” color for the background, combined with the red metallic copper for the main drawing, and also for some parts of the text, contrasting with the dark grey of the wine name and company / domain.
To keep coherence of the overall bottle look, I’ve added the name of the company in the same metallic copper color for the neck of the bottle.
The rhomboid shape is meant to create connection between the elements, pointing to both top and bottom of the label (product name and company name).
These colors reflect both minimalism and heritage styles.")
:format(webp)/99designs-contests-attachments/117/117938/attachment_117938899 "I chose to use a thin font style to give that delicate, feminine youthful feeling, but at the same time adding sharpness and confidence by using the arrow-like shape, related to the “way” part from the brand name. Also, it is both economical and luxurious, geometric and organic.")
:format(webp)/99designs-contests-attachments/118/118953/attachment_118953769 "Following the structure provided by client, I’ve used the color lines within the USA flag. I’ve been looking for a “man on the moon” representation that could picture it while holding the US flag.
I’ve chose a drawing style to give it that industrial look. To balance the colors, I’ve added a metallic silver background at the top, as well as the line at the bottom. Also, I wanted to keep it clean and simple, but loud at the same time, and with a \"touch\" of a medical style, due to the product's purpose.")
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:format(webp)/99designs-contests-attachments/118/118896/attachment_118896173 "I’ve focused on using colors related to the swimming idea (as part of the triathlon) and also with some summer vibes and energy.
Within two letters of the product name you will see some silhouettes to continue the triathlon idea: running and cycling.
Although colorful, I wanted to keep an overall minimalist design, but loud and energetic at the same time.")
:format(webp)/99designs-contests-attachments/116/116308/attachment_116308428 "Logo re-work and CBD hydro-serum product label for Dr. Zogg’s Amazing CBD – world’s leading CBD beauty product (elegant and elite product used by 40+ years old ladies)
Style attributes: luxury, minimalistic, modern, quiet, feminine.
https://www.drzoggs.com/")
:format(webp)/99designs-contests-attachments/116/116063/attachment_116063234 "Simple, serious, modern, loud, masculine book cover style, with bolder and thicker fonts use.")
:format(webp)/99designs-contests-attachments/115/115530/attachment_115530668 "- 4 stars rated design -
I’ve focused on the colors of the company (greens and greys), so that it stands out and customers can recognize the company’s brand.
My design was developed for both e-mail newsletter and print.
Since it is a promotion, I thought that the design must comprise some details for people to understand what the company is about, and what kind of cameras has to offer (surveillance cameras).
In the brief it is mentioned that the client needed to use the design for Google Ads too. With that in mind, I believe only the image banner with contents on it (+logo to add on it) could have been used for their promotions, since the links can redirect to the website and there is no need for so much content on one single image (or depending on the type of ad).")
About
Graphic / Visual / Digital Designer & Marketing Savvy with 5+ years in the creative industry!
What type of work, you may ask? From simple online visual communication materials to complex projects (landing pages, logo & branding, EDM graphics, brand management presentations, product catalogs…), as well as social media campaigns and conceptualization through execution.
Am I what your project needs?
Let's add value to your brand and make visual communication meaningful.
Country:
Romania.
Member since:
August 26, 2015
Reviews
"Excellent designer that went above and beyond in every stage of the process. Was very high touch and lot's of great ideas and communication. Thank you Ally. Highly recommended!"
jacobjv
reviewed over 4 years ago
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